Derek Hobson – SEO Humorist

Stop Trying To Make LLMs.txt Happen

Eons ago, MySpace enabled two consenting users to publicly agree if their relationship status was ‘Complicated’ — essentially announcing they

A picture’s worth a thousands words… –and I’d like to believe this was not some Confucian phrase but a newspaper

Let me set the scene. A new CMO has invited the in-house senior marketing manager (your client: the who is

Date: Nov 6, 2025 (Thursday)Location: Convene 360 Madison, New YorkStart Time: 9:00am (8:00am for coffee) Ability is what you’re capable

Seasonality is an expectation, not an insight; not an analysis. More often than not, I see it used as an

Mystic Cue Ball Ask and receive guidance Consult the Mystic Cue Ball The Mystic Cue Ball awaits… What the heck

I love horror. In part because when a horror movie ends — vs almost any other type of movie —

It’s probably my armchair days of watching LOST that’s got me doing this; or the modern, deliberate Easter Eggs of

Now, don’t take that as a harsh criticism. I understand it. In the often-hectic agency world, there’s a lot going