Let me set the scene. A new CMO has invited the in-house senior marketing manager (your client: the who is

Seasonality is an expectation, not an insight; not an analysis. More often than not, I see it used as an

Now, don’t take that as a harsh criticism. I understand it. In the often-hectic agency world, there’s a lot going

There was a boy who was an incredibly fast walker and no one knew this better than his girlfriend who’d