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Sarah Winchester’s Coattails and Private Blog Networks (PBNs)

I know what you’re thinking… show me on a Venn diagram where these two overlap. Sara Winchester, widow to the ever-in-progress Winchester estate, and private blog networks the black hat SEO backlink tactic. Let’s start with private blog networks or PBNs. What is a PBN? A Backend Click-Bait Backlink Private Blog Networks are just that, high authority sites with their...

October 19, 2021
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Google adds Continuous (not Infinite) Scrolling on Mobile

Google’s specifying “continuous” vs “infinite” is the exact kind of semantic English grad BS that gets me excited about SEO. Let’s get one thing right, this is a big change and one that could have significant ramifications — certainly, potentially more so than the last few Google core algorithm updates, or even the spam updates. Hyperbole? Maybe. It depends on...

October 18, 2021
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The Psychology of a Content Strategy

Content is king. -Bill Gates It should come as no surprise that content is key to growing a website. From a technical standpoint, having new content helps remind users and bots that you’re active. So even if you have a tree trimming business and don’t think Facebook is for you, it’s helpful from a bot and user perspective. It’s also...

October 15, 2021
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What is SEO?

Search Engine Optimization (SEO) is a marketing discipline focused on growing visibility in search engines to improve rankings and drive traffic. –Moz It’s getting your site found by people who don’t know you exist. At its worst, it’s the equivalent of a sign-spinner outside a pawn shop. At it’s best, it’s your perfect charades partner. This is also what makes...

October 14, 2021
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