Facebook is dead.
It's something we've all grown aware of, but it hasn't sunk in. It's like when you find out someone died, but it doesn't hit you until you're at the memorial service.
I mean, research shows that people check their Facebook (AT LEAST) 14 times a day
and many check it within 15 minutes of waking (2013). Not only that, but it's the third most popular app (outside of email and standard browser) and it's the second most popular (trafficked) website
But it is dead or, at the very least, is dying out.