Concept

In my equivalent of a superhero crossover event, Jon Stewart, Jon Lovett, Tommy Vietor, and Jon Favreau (unrelatedly aptly named for the analogy) shared the pod space to talk about politics & media coverage. I recommend giving it a listen (as evidenced by the dofollow). Over the course of their discussion an SEO-adjacent opinion started forming in the head of...

I know what you’re thinking… show me on a Venn diagram where these two overlap. Sara Winchester, widow to the ever-in-progress Winchester estate, and private blog networks the black hat SEO backlink tactic. Let’s start with private blog networks or PBNs. What is a PBN? A Backend Click-Bait Backlink Private Blog Networks are just that, high authority sites with their...

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu Strategy is the goal. Tactics are how you get there. Put another way, if your goal is to become a published author, then writing a book is a great tactic, but if you don’t have a strategy to get it published,...