For Agency SEOs: Stop Reporting & Start Impact Tracking
For SEOs, one of the biggest differences between agency vs in-house is reporting. In-House SEO Reporting In-house, reporting is what
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Why does every SEO agency sell me a site audit?
Organic traffic is down 30% globally, Y/Y. It started in June of this year. I have the time frame; I
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Sarah Winchester’s Coattails and Private Blog Networks (PBNs)
I know what you’re thinking… show me on a Venn diagram where these two overlap. Sara Winchester, widow to the
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Google adds Continuous (not Infinite) Scrolling on Mobile
Google’s specifying “continuous” vs “infinite” is the exact kind of semantic English grad BS that gets me excited about SEO.
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Building an SEO Strategy (or, an Extended Metaphor about how SEO is like Building a House)
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu Strategy
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The Psychology of a Content Strategy
Content is king. -Bill Gates It should come as no surprise that content is key to growing a website. From
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What is SEO?
Search Engine Optimization (SEO) is a marketing discipline focused on growing visibility in search engines to improve rankings and drive
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