Advice

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For Agency SEOs: Stop Reporting & Start Impact Tracking

For SEOs, one of the biggest differences between agency vs in-house is reporting. In-House SEO Reporting In-house, reporting is what you spend anywhere from 12-15% of every day doing.  More often than not SEO gets lumped in with other marketing channels that report daily, so you do too. Which likely means you’re in a daily standup meeting where you’re feeling...

June 2, 2024
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Why does every SEO agency sell me a site audit?

Organic traffic is down 30% globally, Y/Y. It started in June of this year. I have the time frame; I have the traffic channel; I don’t need another gosh darn site audit confirming what I already know! -Anyone who reaches out to SEO agencies to solve a problem This is a lament I hear a lot and — believe me...

December 4, 2023
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