Google adds Continuous (not Infinite) Scrolling on Mobile

Google’s specifying “continuous” vs “infinite” is the exact kind of semantic English grad BS that gets me excited about SEO. Let’s get one thing right, this is a big change and one that could have significant ramifications — certainly, potentially more so than the last few Google core algorithm updates, or even the spam updates. Hyperbole? Maybe. It depends on...

October 18, 2021
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