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The Psychology of a Content Strategy

Content is king. -Bill Gates It should come as no surprise that content is key to growing a website. From a technical standpoint, having new content helps remind users and bots that you’re active. So even if you have a tree trimming business and don’t think Facebook is for you, it’s helpful from a bot and user perspective. It’s also...

October 15, 2021
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What is SEO?

Search Engine Optimization (SEO) is a marketing discipline focused on growing visibility in search engines to improve rankings and drive traffic. –Moz It’s getting your site found by people who don’t know you exist. At its worst, it’s the equivalent of a sign-spinner outside a pawn shop. At it’s best, it’s your perfect charades partner. This is also what makes...

October 14, 2021
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