SEO Humorist

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Building an SEO Strategy (or, an Extended Metaphor about how SEO is like Building a House)

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu Strategy is the goal. Tactics are how you get there. Put another way, if your goal is to become a published author, then writing a book is a great tactic, but if you don’t have a strategy to get it published,...

Concept

October 17, 2021

The Psychology of a Content Strategy

Content is king. -Bill Gates It should come as no surprise that content is key to growing a website. From a technical standpoint, having new content helps remind users and bots that you’re active. So even if you have a tree trimming business and don’t think Facebook is for you, it’s helpful from a bot and user perspective. It’s also...

Content

October 15, 2021

What is SEO?

Search Engine Optimization (SEO) is a marketing discipline focused on growing visibility in search engines to improve rankings and drive traffic. –Moz It’s getting your site found by people who don’t know you exist. At its worst, it’s the equivalent of a sign-spinner outside a pawn shop. At it’s best, it’s your perfect charades partner. This is also what makes...

Question

October 14, 2021