Building an SEO Strategy (or, an Extended Metaphor about how SEO is like Building a House)
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu Strategy is the goal. Tactics are how you get there. Put another way, if your goal is to become a published author, then writing a book is a great tactic, but if you don’t have a strategy to get it published,...