News

A new hire asked me recently if they’ll still have a job in a few years. Between AI, tech layoffs, and the endless “SEO is dead” headlines, they were feeling uneasy. And I get it. I’m not naively optimistic, but I’m also aware that this isn’t the first time someone’s said “SEO is dead“; hell, it’s not the first time...

Google’s specifying “continuous” vs “infinite” is the exact kind of semantic English grad BS that gets me excited about SEO. Let’s get one thing right, this is a big change and one that could have significant ramifications — certainly, potentially more so than the last few Google core algorithm updates, or even the spam updates. Hyperbole? Maybe. It depends on...