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SEO Insights With a Smile

Practical SEO tips, honest takes, and a little humor to help you rank higher, work smarter, and enjoy the journey.

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ChatGPT generated image of Calvin & Hobbes near an SEO gravestone, no thanks to Claude.

A new hire asked me recently if they’ll still have a job in a few years. Between AI, tech layoffs,

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When I’ve published a blog on SEO, I consider that a success. In no small part because it comes with

◷ 9 min read
Anton Ego writing a positive review on a type writer

There was a boy who was an incredibly fast walker and no one knew this better than his girlfriend who’d

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chandler's boss doing a pretend board meeting effectively

For SEOs, one of the biggest differences between agency vs in-house is reporting. In-House SEO Reporting In-house, reporting is what

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close up of squeaky toy from key and peele reverse psychology marketing sketch

Organic traffic is down 30% globally, Y/Y. It started in June of this year. I have the time frame; I

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a coffee cup with a ghost as the espresso art

I know what you’re thinking… show me on a Venn diagram where these two overlap. Sara Winchester, widow to the

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a close up of an old scroll being unwound

Google’s specifying “continuous” vs “infinite” is the exact kind of semantic English grad BS that gets me excited about SEO.

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the cast of house md in a circle looking down

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” -Sun Tzu Strategy

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plutchiks wheel of emotions

Content is king. -Bill Gates It should come as no surprise that content is key to growing a website. From

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