I’m Derek Hobson, a former Sr. Director of SEO at Brainlabs. I’ve been doing SEO since 2012, turning complicated search questions into practical advice.
I believe common sense should come first. SEO is about understanding people, finding the right place to start, and doing work that makes websites genuinely better.
Actionable tips you can actually use — no fluff, no jargon.
SEO keeps evolving, and so do I. Curiosity never stops.
Better content, kinder conversations, and people-first SEO.
SEO is serious, but that doesn’t mean we can’t enjoy the ride.
Eons ago, MySpace enabled two consenting users to publicly agree if their relationship status was ‘Complicated’ — essentially announcing they
A picture’s worth a thousands words… –and I’d like to believe this was not some Confucian phrase but a newspaper
Let me set the scene. A new CMO has invited the in-house senior marketing manager (your client: the who is
The hard part is knowing where to start and what to focus on. Context matters more than a generic checklist.
Useful content and a sense of humor can belong on the same page. Better websites are built for people.
Clear words, helpful structure, and less friction. Don’t make people work to understand your website.
Perspectives adapted from Derek Hobson’s original About page.
